By taking industry research as the premise, innovation and cooperation as the bond, and asset appreciation as the goal, the Yongxin Huarui Culture Development Group vows to realize integration of industry and financing. It will realize the crossover and blending of TMT and cultural industry by means of M & A with intangible cultural heritage industry and assets reorganization, etc. Simultaneously, it will develop derivative products in intangible cultural heritage industry, erect cultural innovation platform, set up industry pattern, and diversify the industry capital, and cultivate the “Huarui Model” that integrates culture, government, finance, technology, commerce, talent, people’s livelihood, and environment, with a view to creating all-around ecological layout for the culture industry (see the Development Strategy)
Cultural Industry Integration and Innovation Development Platform develops mainly in two directions, namely, “industry cooperation” and “industry integration”.
Industry cooperation: take full advantage of the Industry-University-Research Institute Collaboration Association and the Foundation for Intangible Cultural Heritage, have further research and discussion with industries in connection with intangible cultural heritage, and bring together industries (like traditional Chinese medicine, tea, and ceramics), colleges and universities, and intangible cultural heritage masters at this platform, and encourage them to become members of Industry-University-Research Institute Collaboration Association and the Foundation for Intangible Cultural Heritage. On the national intangible cultural heritage day, the platform will organize activities, propaganda, and forum (including election of intangible cultural heritage masters), so as to bring into play the platform’s value. Simultaneously, the platform will make full use of its own resources, integrate external infinite resources, and locate the enterprise’s interest points to carry out extensive cooperation. Industrial cooperation of this kind is based on IP in professional fields for vertical exploitation. And the platform deploys the commerce and industry, as well as builds the industry foundation while centering on IP, so as to promote industry M & A and cooperation.
Industry integration:integrate resources of the holding group and its sectors, tap high-quality enterprises and products that lead the industry and have huge market potential, carry out research and discussion with industries in connection with traditional culture, and adopt means like integration, investment, and M & A to capitalize the subject matter at relatively small investment cost. In industry integration, we rely on the Group’s existing financial resources, purchase high-quality assets with capital, and realize business listing and capital premium. Also, we may realize integration by means of investment and M & A.